[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bafr.cz\/nextdoor-se-objevuje-jako-nova-destinace-pro-lokacni-marketing\/#Article","mainEntityOfPage":"https:\/\/www.bafr.cz\/nextdoor-se-objevuje-jako-nova-destinace-pro-lokacni-marketing\/","headline":"Nextdoor se objevuje jako nov\u00e1 destinace pro loka\u010dn\u00ed marketing","name":"Nextdoor se objevuje jako nov\u00e1 destinace pro loka\u010dn\u00ed marketing","description":"Nextdoor je v\u00edce ne\u017e m\u00edsto pro sousedy, kde mohou prodat sv\u00e9 pou\u017eit\u00e9 k\u00e1vov\u00e9 stolky a starat se o m\u00edstn\u00ed trestn\u00ed \u010dinnost. Dle sv\u00e9ho vlastn\u00edho popisu \u201enejv\u011bt\u0161\u00ed sv\u011btov\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165 pro sousedstv\u00ed\u201c je tak\u00e9 platformou pro loka\u010dn\u00ed marketing pro firmy. \u00a0 Vzestup Nextdoor \u00a0 Od sv\u00e9ho roz\u0161\u00ed\u0159en\u00ed ve Spojen\u00fdch St\u00e1tech v\u00a0roce 2011, dv\u011b st\u011b dvacet tis\u00edc […]","datePublished":"2020-02-10","dateModified":"2020-02-10","author":{"@type":"Person","@id":"https:\/\/www.bafr.cz\/author\/#Person","name":"","url":"https:\/\/www.bafr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/25a824e14ead2d36aba24b918221841350fb41cea98048e9b1929df8c4bf4bd8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/25a824e14ead2d36aba24b918221841350fb41cea98048e9b1929df8c4bf4bd8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bafr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.bafr.cz\/nextdoor-se-objevuje-jako-nova-destinace-pro-lokacni-marketing\/","wordCount":777,"articleBody":"Nextdoor je v\u00edce ne\u017e m\u00edsto pro sousedy, kde mohou prodat sv\u00e9 pou\u017eit\u00e9 k\u00e1vov\u00e9 stolky a starat se o m\u00edstn\u00ed trestn\u00ed \u010dinnost. Dle sv\u00e9ho vlastn\u00edho popisu \u201enejv\u011bt\u0161\u00ed sv\u011btov\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165 pro sousedstv\u00ed\u201c je tak\u00e9 platformou pro loka\u010dn\u00ed marketing pro firmy.\u00a0\tVzestup Nextdoor\u00a0Od sv\u00e9ho roz\u0161\u00ed\u0159en\u00ed ve Spojen\u00fdch St\u00e1tech v\u00a0roce 2011, dv\u011b st\u011b dvacet tis\u00edc sousedstv\u00ed celosv\u011btov\u011b, dokonce v\u00a0dob\u011b, kdy byl Facebook pevnost pro soci\u00e1ln\u00ed s\u00edt\u011b, se zapojilo do Nextdoor. Jak? T\u00edm, \u017ee platforma nab\u00eddla hyperlok\u00e1ln\u00ed funkce. Kde\u017eto Facebook si cen\u00ed hlavn\u011b s\u00e1m sebe v\u00a0tom, \u017ee spojuje lidi \u017eij\u00edc\u00ed od sebe daleko, Nextdoor jde p\u0159\u00edmo opa\u010dn\u00fdm sm\u011brem t\u00edm, \u017ee spojuje lidi, kte\u0159\u00ed \u017eij\u00ed v\u00a0bl\u00edzk\u00fdch geografick\u00fdch bl\u00edzkostech od sebe navz\u00e1jem. Jenom u\u017eivatel\u00e9 s\u00a0ov\u011b\u0159en\u00fdmi adresami se mohou p\u0159ipojit, a kdy\u017e se tak stane, Nextdoor jim p\u0159id\u011bl\u00ed sousedstv\u00ed s\u00a0definovan\u00fdmi hranicemi. Odtud mohou u\u017eivatel\u00e9 sd\u00edlet celou \u0161k\u00e1lu obsahu, jako nap\u0159\u00edklad mohou nahr\u00e1vat ozn\u00e1men\u00ed o ztr\u00e1t\u00e1ch a n\u00e1lezech, diskutovat o dopadu m\u011bstsk\u00e9 legislativy, organizovat setk\u00e1n\u00ed pro ve\u0159ejnou bezpe\u010dnost \u2013 a v\u00a0ned\u00e1vn\u00fdch letech, tak\u00e9 prod\u00e1vat a kupovat slu\u017eby a produkty.\u00a0Kdy\u017e Nextdoor poprv\u00e9 vysko\u010dil na sv\u011btlo sv\u011bta, str\u00e1nka musela hodn\u011b zat\u00ednat zuby, aby z\u016fstala voln\u00e1 od komer\u010dn\u00ed aktivity. Dokonce, jak ji\u017e CEO Sarah Friar uvedla pro BBC, Nextdoor p\u016fvodn\u011b zakazoval komerci, proto\u017ee si myslel, \u017ee kupov\u00e1n\u00ed a prod\u00e1v\u00e1n\u00ed by rozm\u011blnilo \u00fa\u010del platformy a z\u00a0m\u011bstsk\u00e9 haly pro otev\u0159enou diskuzi mezi sousedy by se stalo tr\u017ei\u0161t\u011b. Av\u0161ak ka\u017edodenn\u00ed u\u017eivatel\u00e9 za\u010dali nab\u00edzet sv\u00e9 slu\u017eby, i tak, jako nap\u0159\u00edklad dou\u010dov\u00e1n\u00ed nebo dohled nad d\u011btmi.\u00a0\u201eRealita je takov\u00e1, \u017ee komerce je velkou sou\u010d\u00e1st\u00ed na\u0161\u00ed zdrav\u00e9 komunity,\u201c uvedla. \u201eNa\u0161i z\u00e1kazn\u00edci n\u00e1s nau\u010dili, \u017ee je tohle d\u016fle\u017eit\u00e1 \u010d\u00e1st budov\u00e1n\u00ed komunity.\u201c\u00a0Evoluce je podobn\u00e1 tomu, jak Facebook za\u010dal povolovat firm\u00e1m nakupovat a prod\u00e1vat na jeho tr\u017ei\u0161ti pot\u00e9, co u\u017eivatel\u00e9 za\u010dali spol\u00e9hat na soukrom\u00e9 skupiny k\u00a0prod\u00e1v\u00e1n\u00ed a kupov\u00e1n\u00ed slu\u017eeb a zbo\u017e\u00ed. Jin\u00fdmi slovy, komerce se sama objevila ze strany u\u017eivatel\u016f.\u00a0\tJak Nextdoor vych\u00e1z\u00ed vst\u0159\u00edc firm\u00e1m\t\u00a0\tNyn\u00ed Nextdoor aktivn\u011b vych\u00e1z\u00ed vst\u0159\u00edc firm\u00e1m n\u011bkolika rozumn\u00fdmi zp\u016fsoby.\t\u00a0\tFirmy si mohou n\u00e1rokovat str\u00e1nky a vytv\u00e1\u0159et organick\u00e9 seznamy stejn\u011b, jako tomu je na Google My Business. Str\u00e1nky d\u00e1vaj\u00ed u\u017eivatel\u016fm Nextdoor \u0161anci hodnotit a recenzovat (s t\u00edm, \u017ee vysoce hodnocen\u00e9 firmy si vyslou\u017e\u00ed \u201eobl\u00edbenec sousedstv\u00ed\u201c odznak). Organizace si tak m\u016f\u017ee n\u00e1rokovat a\u017e deset str\u00e1nek s\u00a0jedn\u00edm \u00fa\u010dtem. Pravidla optimalizace obsahu na Google se aplikuj\u00ed i zde. N\u00e1rokov\u00e1n\u00ed si str\u00e1nky spr\u00e1vn\u00fdm zp\u016fsobem znamen\u00e1 sd\u00edlen\u00ed p\u0159esn\u00fdch dat polohy, rozumnou optimalizaci obsahu pro vyhled\u00e1v\u00e1n\u00ed a srozumiteln\u00e9 obr\u00e1zky. Tak\u00e9 je naprosto kritick\u00e9 pro firmy, \u017ee mohou vyu\u017e\u00edt praktik managementu jako nap\u0159\u00edklad odpov\u00edd\u00e1n\u00ed na recenze a koment\u00e1\u0159e u\u017eivatel\u016f. Bu\u010fte si ale v\u011bdomi toho, \u017ee hyperlok\u00e1ln\u00ed n\u00e1tura Nextdoor, u\u017eivatelsk\u00e9 hodnocen\u00ed a recenze jsou pravd\u011bpodobn\u011b nahr\u00e1ny lidmi, kte\u0159\u00ed se osobn\u011b znaj\u00ed, co\u017e je \u010din\u00ed hodnotn\u00fdmi.\tSpole\u010dnosti tak mohou nab\u00edzet nejr\u016fzn\u011bj\u0161\u00ed slevy a nab\u00eddky, propagovat sv\u00e9 zbo\u017e\u00ed, co\u017e je ned\u00e1vno spu\u0161t\u011bn\u00e1 funkce. N\u00e1sleduj\u00edc\u00ed p\u0159\u00edklad ilustruje nab\u00eddku obsahuj\u00edc\u00ed dob\u0159e definovanou v\u00fdzvu k\u00a0akci jako \u201e\u00faklid dom\u00e1cnosti za t\u0159i sta pades\u00e1t dolar\u016f\u201c a \u201ekontrola zabezpe\u010den\u00ed a stavu klimatizace\u201c. Firmy tak mohou nastavit podm\u00ednky jako \u201epouze v\u00a0kamenn\u00e9m obchod\u011b\u201c a c\u00edlit tak nab\u00eddku na u\u017eivatele nap\u0159\u00ed\u010d r\u016fzn\u00fdmi sousedstv\u00edmi, z\u00e1le\u017ee na tom, jak c\u00edlen\u00e1 nab\u00eddka to mus\u00ed b\u00fdt. U\u017eivatel\u00e9 mohou vyu\u017e\u00edt, ulo\u017eit nebo sd\u00edlet nab\u00eddku, stejn\u011b tak jako napsat firm\u00e1m a po\u017e\u00e1dat je o v\u00edce detail\u016f. Tak\u00e9 Nextdoor podporuje u\u017eivatele, aby objevovali nab\u00eddky s\u00a0dob\u0159e um\u00edst\u011bn\u00fdmi ikonami jejich osobn\u00edch str\u00e1nek. Stejn\u011b jako je to s\u00a0jak\u00fdmikoliv nab\u00eddkami on-line, je d\u016fle\u017eit\u00e9 , aby firmy pou\u017e\u00edvali \u010dist\u00e9, stru\u010dn\u00e9 v\u00fdzvy k\u00a0\u00fakonu s\u00a0p\u0159\u00edslu\u0161nou grafikou, dopln\u011bnou o p\u0159esn\u00e9 um\u00edst\u011bn\u00ed na Nextdoor.\t\u00a0\t\u00a0                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nextdoor se objevuje jako nov\u00e1 destinace pro loka\u010dn\u00ed marketing","item":"https:\/\/www.bafr.cz\/nextdoor-se-objevuje-jako-nova-destinace-pro-lokacni-marketing\/#breadcrumbitem"}]}]