[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bafr.cz\/pro-rudolfa-ursprunga-dlouholeteho-podnikatele-a-golfoveho-nadsence-nebylo-objeveni-temu-jen-dalsim-zpusobem-nakupovani-rych\/#Article","mainEntityOfPage":"https:\/\/www.bafr.cz\/pro-rudolfa-ursprunga-dlouholeteho-podnikatele-a-golfoveho-nadsence-nebylo-objeveni-temu-jen-dalsim-zpusobem-nakupovani-rych\/","headline":"Pro Rudolfa Ursprunga, dlouholet\u00e9ho podnikatele a golfov\u00e9ho nad\u0161ence, nebylo objeven\u00ed Temu jen dal\u0161\u00edm zp\u016fsobem nakupov\u00e1n\u00ed \u2013 rych","name":"Pro Rudolfa Ursprunga, dlouholet\u00e9ho podnikatele a golfov\u00e9ho nad\u0161ence, nebylo objeven\u00ed Temu jen dal\u0161\u00edm zp\u016fsobem nakupov\u00e1n\u00ed \u2013 rych","description":"Po \u017eivot\u011b pln\u00e9m mezin\u00e1rodn\u00edch zku\u0161enost\u00ed, b\u011bhem kter\u00e9ho pracoval v dev\u00edti zem\u00edch a v\u00edce ne\u017e 25kr\u00e1t se st\u011bhoval, si Rudolf vybudoval cit pro hodnotu a efektivitu. Dnes ze sv\u00e9ho domova ve v\u00fdchodn\u00edm \u0160v\u00fdcarsku nad\u00e1le oce\u0148uje kvalitu a prakti\u010dnost ve v\u0161em, co d\u011bl\u00e1. Jak jeden podnikatel p\u0159ekon\u00e1v\u00e1 vysok\u00e9 ceny ve \u0160v\u00fdcarsku d\u00edky Temu Jak jeden \u0161v\u00fdcarsk\u00fd podnikatel […]","datePublished":"2026-06-02","dateModified":"2026-06-02","author":{"@type":"Person","@id":"https:\/\/www.bafr.cz\/author\/#Person","name":"","url":"https:\/\/www.bafr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/25a824e14ead2d36aba24b918221841350fb41cea98048e9b1929df8c4bf4bd8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/25a824e14ead2d36aba24b918221841350fb41cea98048e9b1929df8c4bf4bd8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bafr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.bafr.cz\/wp-content\/uploads\/6506_OHlLy1.jpg","url":"https:\/\/www.bafr.cz\/wp-content\/uploads\/6506_OHlLy1.jpg","height":0,"width":0},"url":"https:\/\/www.bafr.cz\/pro-rudolfa-ursprunga-dlouholeteho-podnikatele-a-golfoveho-nadsence-nebylo-objeveni-temu-jen-dalsim-zpusobem-nakupovani-rych\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":564,"articleBody":"Po \u017eivot\u011b pln\u00e9m mezin\u00e1rodn\u00edch zku\u0161enost\u00ed, b\u011bhem kter\u00e9ho pracoval v dev\u00edti zem\u00edch a v\u00edce ne\u017e 25kr\u00e1t se st\u011bhoval, si Rudolf vybudoval cit pro hodnotu a efektivitu. Dnes ze sv\u00e9ho domova ve v\u00fdchodn\u00edm \u0160v\u00fdcarsku nad\u00e1le oce\u0148uje kvalitu a prakti\u010dnost ve v\u0161em, co d\u011bl\u00e1.\tJak jeden podnikatel p\u0159ekon\u00e1v\u00e1 vysok\u00e9 ceny ve \u0160v\u00fdcarsku d\u00edky Temu\tJak jeden \u0161v\u00fdcarsk\u00fd podnikatel vyu\u017e\u00edv\u00e1 Temu k chytr\u00e9mu nakupov\u00e1n\u00ed\t\u201eAplikace je brilantn\u011b navr\u017een\u00e1,\u201c \u0159\u00edk\u00e1. \u201e\u010casto ani nev\u00edm p\u0159esn\u00fd n\u00e1zev produktu, ale nap\u00ed\u0161u jeho popis a ona najde p\u0159esn\u011b to, co pot\u0159ebuji. Kvalita je vynikaj\u00edc\u00ed, vr\u00e1cen\u00ed zbo\u017e\u00ed je snadn\u00e9 a logistika neuv\u011b\u0159iteln\u011b plynul\u00e1.\u201c\t\u0160v\u00fdcarsko nen\u00ed jen drah\u00e9 \u2013 pat\u0159\u00ed ofici\u00e1ln\u011b k nejdra\u017e\u0161\u00edm m\u00edst\u016fm k \u017eivotu v Evrop\u011b. Podle \u0160v\u00fdcarsk\u00e9ho feder\u00e1ln\u00edho statistick\u00e9ho \u00fa\u0159adu dosahuje n\u00e1rodn\u00ed cenov\u00fd index hodnoty 158,4, co\u017e je v\u00fdrazn\u011b nad pr\u016fm\u011brem EU (100). V tomto prost\u0159ed\u00ed se i b\u011b\u017en\u00e9 n\u00e1kupy mohou st\u00e1t z\u00e1t\u011b\u017e\u00ed pro dom\u00e1c\u00ed rozpo\u010dty.\t\tTemu mu poprv\u00e9 p\u0159edstavila jeho partnerka, kter\u00e1 \u017eije v Kostnici a pracuje pro Deutsche Bahn. Rudolf byl zv\u011bdav\u00fd, a tak se rozhodl platformu vyzkou\u0161et. Zjistil, \u017ee nejde jen o n\u00edzk\u00e9 ceny, ale tak\u00e9 o p\u0159ekvapiv\u011b plynul\u00fd a p\u0159\u00edjemn\u00fd n\u00e1kupn\u00ed z\u00e1\u017eitek.\tNed\u00e1vn\u00fd glob\u00e1ln\u00ed pr\u016fzkum spole\u010dnosti Ipsos jeho zku\u0161enost potvrzuje: u\u017eivatel\u00e9 Temu pr\u016fm\u011brn\u011b u\u0161et\u0159\u00ed 24 % na n\u00e1kupech a 80 % z nich uv\u00e1d\u00ed, \u017ee platforma nab\u00edz\u00ed v\u00fdborn\u00fd pom\u011br ceny a kvality. Pro Rudolfa to znamen\u00e1 konkr\u00e9tn\u00ed \u00faspory \u2013 bez kompromis\u016f v kvalit\u011b.\tJako n\u011bkdo, kdo d\u0159\u00edve pracoval v logistice, Rudolf rozum\u00ed tomu, jak slo\u017eit\u00e9 je p\u0159eshrani\u010dn\u00ed doru\u010dov\u00e1n\u00ed \u2013 a \u0159\u00edk\u00e1, \u017ee Temu ho zvl\u00e1d\u00e1 p\u0159ekvapiv\u011b hladce.\tZa\u010dal zku\u0161ebn\u00ed objedn\u00e1vkou: n\u011bkolika poloko\u0161ilemi. Po opakovan\u00e9m pran\u00ed kvalita obst\u00e1la, a tak si objednal dal\u0161\u00ed v r\u016fzn\u00fdch barv\u00e1ch. Jeho obl\u00edbenou kategori\u00ed jsou hodinky. \u201eNakoupil jsem jich u\u017e v\u00edc. Designy jsou unik\u00e1tn\u00ed a i na na\u0161ich plavb\u00e1ch v zahrani\u010d\u00ed nevid\u00edm nic podobn\u00e9ho \u2013 a u\u017e v\u016fbec ne za tuto cenu.\u201c\tI kdy\u017e Rudolf oce\u0148uje v\u00fdkon platformy, jeho spot\u0159ebitelsk\u00e9 chov\u00e1n\u00ed odr\u00e1\u017e\u00ed n\u011bco hlub\u0161\u00edho: ochotu zpochyb\u0148ovat za\u017eit\u00e9 n\u00e1vyky. \u201eP\u0159\u00edli\u0161 mnoho lid\u00ed tu nakupuje zna\u010dky bez p\u0159em\u00fd\u0161len\u00ed. J\u00e1 ceny porovn\u00e1v\u00e1m. Pokud kvalita odpov\u00edd\u00e1, pro\u010d platit v\u00edc?\u201c\t\tJeho glob\u00e1ln\u00ed \u017eivotn\u00ed zku\u0161enosti tento pohled formovaly. Od Tokia po Frankfurt ho cestov\u00e1n\u00ed nau\u010dilo, \u017ee dobr\u00e9 n\u00e1pady neznaj\u00ed hranice. Proto v\u00edt\u00e1 platformy jako Temu.\t\u201eTemu d\u011bl\u00e1 mnoho v\u011bc\u00ed spr\u00e1vn\u011b. Kdy\u017e je n\u011bco dobr\u00e9, mysl\u00edm, \u017ee o tom stoj\u00ed za to mluvit,\u201c dod\u00e1v\u00e1. \u201eV t\u00e9to zemi \u010dasto kritizujeme, ale m\u00e1lo chv\u00e1l\u00edme. Sna\u017e\u00edm se to vyv\u00e1\u017eit.\u201c\tPro Rudolfa nen\u00ed online nakupov\u00e1n\u00ed jen zp\u016fsob, jak u\u0161et\u0159it \u2013 je to sou\u010d\u00e1st \u0161ir\u0161\u00edho p\u0159ehodnocov\u00e1n\u00ed hodnoty, kvality a glob\u00e1ln\u00ed dostupnosti. A n\u011bkdy sta\u010d\u00ed jen chytr\u00e9 doporu\u010den\u00ed a dob\u0159e ocen\u011bn\u00e9 hodinky, aby se zm\u011bnil zp\u016fsob, jak\u00fdm nakupujete.                                                                                                                                                                                                                                                                                                                                                                                                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